Elementor vs Divi 2023: Uncovering the Top WordPress Page Builder

Key Takeaways
  • Elementor and Divi are both top contender for the best WordPress page builder in 2023.
  • Each has unique features, with Elementor being known for its free version, while Divi offers a comprehensive all-in-one package.
  • The choice between the two depends on individual project needs and objectives.

As we are coming to a close in 2023, the debate between Elementor vs Divi as the best WordPress page builder continues to rage on. These powerful tools have garnered significant attention and praise within the web development community, primarily for their drag-and-drop interfaces and extensive customization options. Both Elementor and Divi offer unique features and capabilities, making it essential to carefully examine their specifications and potential benefits when selecting the ideal page builder for your WordPress site.

Despite their shared functionality as page builders, Elementor and Divi showcase distinct characteristics that may cater to different user preferences and requirements. While Elementor is renowned for its free version and scalability, Divi’s all-in-one package provides a comprehensive suite of tools for website design and management. Ultimately, the decision between these two industry giants hinges on an individual’s project needs and objectives.

Divi vs Elementor: Quick Overview

Elementor and Divi are two of the most popular WordPress page builders in 2023, both offering drag-and-drop functionalities to help users create custom websites without any technical knowledge. In this quick overview, we will compare the main features of these builders to help you choose the best option for your project.

In terms of ease of use, both Divi and Elementor are user-friendly and cater to beginners as well as experienced developers. However, users have reported that Elementor has a slight advantage in terms of its intuitive interface and faster learning curve.

When comparing the features offered by Divi and Elementor, it’s evident that both builders provide a comprehensive set of tools to design and create websites. Elementor offers a versatile theme builder, while Divi comes with a robust set of design and layout options. Additionally, both Divi and Elementor have a massive library of pre-built templates to help users kick-start their design process.

Considering speed and performance, both builders are known for their quick loading times and efficient code output. While Divi is slightly more resource-intensive, Elementor is known for being light-weight and consistently providing a fast editing experience.

Support is another crucial factor in choosing between Divi and Elementor. Both builders have dedicated support teams and extensive knowledge bases, including tutorials and documentation. Elementor, however, tends to have a slightly more active community that regularly contributes to the development and improvement of the builder.

Both Divi and Elementor are compatible with most WordPress themes and plugins. Furthermore, they both offer addons to extend their functionality. In terms of SEO friendliness, these builders ensure that the websites created using their platform are well-optimized for search engines, following best practices and offering built-in SEO tools.

Lastly, when analyzing the pricing plans for Divi and Elementor, it becomes apparent that they follow different approaches. Divi offers a yearly subscription or a lifetime plan, both of which grant users access to all of their products, including themes and plugins. Elementor, on the other hand, offers a freemium model with additional features and functionality available through their paid plans.

To sum up, Divi and Elementor are powerful WordPress page builders, each with its own strengths and weaknesses. Ultimately, the choice will depend on your individual preferences and needs. Make sure to explore each builder’s features, pricing, and support before making your decision.

History and Companies Behind

About Elementor

Elementor is a popular WordPress page builder plugin, launched in 2016 by a team of web professionals who wanted to make web design more accessible for both beginners and advanced users. The plugin has since become one of the leading page builders in the market, known for its user-friendly drag-and-drop interface, extensive customization options, and a vast library of pre-designed templates and elements. Elementor continues to evolve and improve based on user feedback and current design trends, making it a top choice for many website creators.

Elementor vs Divi 2023: Uncovering the Top WordPress Page Builder
Elementor vs Divi 2023: Uncovering the Top WordPress Page Builder

About Divi

Divi is another widely-used WordPress page builder plugin, developed by Elegant Themes in 2013. Elegant Themes has been an active player in the WordPress theme market since 2008, and Divi was their ambitious solution to streamline and simplify web design. Divi takes a modular approach, offering a variety of customizable content modules and layout options, giving users the flexibility to create unique designs with ease. Over the years, Divi has continually refined its features and expanded its user base, making it a strong contender for the best WordPress page builder in 2023.

Elementor vs Divi 2023: Uncovering the Top WordPress Page Builder
Elementor vs Divi 2023: Uncovering the Top WordPress Page Builder

Features Comparison

User Interface

Both Elementor and Divi offer user-friendly interfaces for creating and customizing page layouts. Elementor has a frontend editor that allows users to add, edit, and arrange elements in real-time, making it easy for beginners to visualize their design changes. Divi, on the other hand, comes with a frontend visual builder as well as a backend wireframe view, making it suitable for users with more experience in designing WordPress websites.


Elementor and Divi have extensive libraries of pre-built templates to cater to various website themes and niches. With Elementor, users have access to over 300 professionally designed templates, while Divi offers over 800 layout packs designed by their in-house design team. Both allow the option to import and export custom templates, making it easy to reuse designs or share them with clients or other users.

Layout and Design

Elementor and Divi provide a wide range of design and layout capabilities, giving users complete control over their website’s appearance. With Elementor, users can work with sections, columns, and widgets to create custom layouts and designs. In Divi, the layout possibilities expand with the help of rows, columns, modules, and advanced gradients. Both page builders also include responsive design options to ensure websites look great on all devices.

Popups and Forms

Popups and forms play an essential role in website engagement and lead generation. Elementor offers a robust popup builder with various triggers and conditions, allowing users to create custom popups for different scenarios. With an integrated form builder, Elementor users can create and customize contact forms, sign-up forms, and other types of forms easily.

Divi also provides form creation functionality through its Contact Form module, which allows for simple form building. However, Divi does not have a built-in popup builder like Elementor and may require additional plugins or manual coding for creating popups.

Modules and Widgets

Elementor and Divi come with a wide variety of modules and widgets to add functionality and features to websites. Elementor features over 90 widgets, including image galleries, sliders, testimonials, and more. Divi offers more than 40 modules, including pricing tables, accordions, and call to actions, with additional customization options through the Divi library.

In terms of third-party plugin compatibility, Elementor has a larger ecosystem with many addons available to enhance the page builder’s functionality. Divi comes with fewer addons and extensions but still maintains compatibility with most popular WordPress plugins.

Pricing Breakdown

Elementor Pricing

Elementor offers a free version that provides basic functionality, suitable for beginners and simple sites. For more advanced features, users can opt for the Elementor Pro version. Elementor Pro pricing starts from $59/year for a single site license, making it an affordable option for small businesses and individual website creators [1]. There are additional pricing tiers for multiple sites, including $119/year for three sites, and $199/year for up to 1000 sites [2].

Divi Pricing

Divi offers two types of pricing plans. The first plan is an annual subscription, which costs $89/year and grants access to unlimited websites [3]. This plan is a cost-effective choice for users managing multiple sites. The second option is a lifetime plan, which costs a one-time payment of $249, also including unlimited websites [4]. The lifetime plan is suitable for web designers and agencies that need a long-term solution.

In summary, both Elementor and Divi provide competitive pricing options for users with different needs. Elementor’s free version is a bonus for those on a tight budget, while Divi’s lifetime access plan can save money for long-term users.

Performance and Speed

In 2023, the competition between Elementor and Divi remains fierce, as both WordPress page builders offer impressive performance and speed. While both page builders allow users to create stunning websites without requiring any technical knowledge, their optimization strategies differ slightly, impacting overall performance.

Elementor, known for its fast performance, relies on clean and efficient code. It follows best coding practices, uses minimal external requests, and uses inline CSS when possible. This results in faster load times for pages built with Elementor, often making it a popular choice for web designers focusing on speed and performance. Moreover, Elementor’s lightweight structure allows users to add custom code, further optimizing their pages to their specific needs.

On the other hand, Divi also emphasizes optimization through its smart caching system, dynamic CSS, and JavaScript minification. Although Divi produces slightly larger output files compared to Elementor due to its extensive inbuilt functionality, the difference doesn’t significantly impact website load times in most cases. Divi’s caching system efficiently handles static assets improving load times, while dynamic CSS improves the overall responsive design and site speed.

However, it is crucial to note that the performance of a website depends on various factors, including hosting services, themes, plugins, and more. Both Elementor and Divi perform well in terms of performance and speed, but the decisive factor often lies in additional optimization efforts. While website builders like Elementor and Divi offer built-in optimization features, the onus is on web designers and developers to optimize their sites further, leveraging external tools and their coding skills to maximize site performance.

In conclusion, both Elementor and Divi offer reliable performance and speed, boasting various optimization features that cater to different web design needs. Choosing between the two WordPress page builders ultimately depends on the user’s specific requirements and preferences.

E-commerce Capabilities

Elementor with WooCommerce

Elementor is a popular choice for building e-commerce stores using the WooCommerce plugin. It offers a wide range of WooCommerce widgets that allow you to easily create and customize your online store. Some of its key features include the ability to design product pages, shop pages, and checkout processes directly within the Elementor editor.

  • Product Pages: You can create fully customized product pages using Elementor’s drag-and-drop interface. This allows you to showcase your products with advanced design capabilities, such as displaying related products, up-selling, and cross-selling widgets.
  • Shop Pages: The Elementor editor allows you to design eye-catching shop pages that feature your WooCommerce products. You can arrange products with different grid layouts or even opt for a list view, while making use of advanced sorting and filtering options.
  • Checkout Process: Streamlining the checkout experience is crucial for an e-commerce store as it can directly impact conversion rates. Elementor’s WooCommerce widgets enable you to create a smooth, optimized checkout process for your customers.

Divi with WooCommerce

Divi is another notable option for building WooCommerce shops on your WordPress site. It offers seamless integration with WooCommerce, providing a unique set of modules specifically designed to work with e-commerce stores.

  • Product Pages: Divi’s WooCommerce modules help you create beautifully designed product pages that showcase your items effectively. You can easily customize the layout, display product reviews, and add various elements like images or videos to enhance user experience.
  • Shop Pages: With Divi, you can design shop pages using a column-based layout to feature your products. It offers great flexibility in terms of arranging products in various grid styles, enabling you to create an aesthetically appealing layout that aligns well with your store’s branding.
  • Checkout Process: The Divi builder comes with specialized modules for designing a tailored checkout process for your online store. By customizing the checkout experience, you can increase conversions and streamline the whole purchasing process for your customers.

Both Elementor and Divi offer robust e-commerce capabilities for creating online shops using WooCommerce. These WordPress page builders provide unique features for designing product pages, shop pages, and checkout processes, allowing you to create a fully customized, user-friendly WooCommerce store.

Ease of Use and Learning Curve

When comparing Elementor and Divi, ease of use and the learning curve are essential factors to consider, particularly for beginners or those with limited technical knowledge.

Elementor is known for its intuitive interface and straightforward drag-and-drop functionality, which allows users to quickly create and customize their websites. The live editor makes it easy to see changes in real-time, reducing the need to preview the website constantly. Various pre-designed templates and widgets are available, making it even simpler to design a professional-looking site without much effort.

On the other hand, Divi is also a powerful and flexible page builder. However, it’s slightly more challenging to master due to its unique layout and modules system. Although Divi offers drag-and-drop functionality like Elementor, the learning curve can be steeper for users who are new to creating websites. Nevertheless, once you get the hang of it, Divi provides plenty of customization options and design possibilities.

Both Elementor and Divi offer extensive documentation, tutorials, and community support to help users learn and troubleshoot any issues they may face. It’s worth mentioning that Elementor’s expansive knowledge base and user-friendly tutorials make it an excellent choice for those without a strong technical background.

In summary, while Elementor provides a more user-friendly experience for beginners, Divi offers advanced features and customization options that may appeal to more experienced users. However, both platforms have learning curves to some extent, and investing time in getting to know their interfaces will prove valuable in creating high-quality websites in 2023.

Support and Community

Elementor and Divi both have extensive support networks and communities, making it easier for users to access resources and get help when needed. In this section, we will examine the support and community aspects of Elementor and Divi to better understand their offerings.

Elementor provides its users with a comprehensive knowledge base that includes articles, tutorials, and FAQs on various topics related to the page builder. It also offers dedicated support for Elementor Pro users through a ticket system, ensuring prompt assistance for any technical issues. Additionally, Elementor has an active community with official and unofficial Facebook groups and forums where users can pose questions, share knowledge, and exchange ideas.

Divi, on the other hand, offers its users extensive documentation and tutorials on its official support center. Divi users can submit support tickets through the Elegant Themes website, which boasts a 24/7 customer support team dedicated to resolving technical issues. Divi also has a community in the form of Elegant Themes’ blog, where users can find articles, insights, and updates. Furthermore, there are dedicated Facebook groups and forums where users can connect and share their experiences with Divi.

Both Elementor and Divi provide a robust support system, supplemented by their active and helpful communities. By offering thorough documentation and prompt assistance to their users, these page builders ensure a smooth and enjoyable experience for both beginners and advanced web designers alike.

Conclusion: Personal Preference and Final Thoughts

When choosing between Elementor and Divi as the best WordPress page builder in 2023, it ultimately comes down to personal preference. Both tools offer various features and pricing plans that cater to different user needs and skill levels.

Elementor, for instance, offers a free version with basic functionalities, which might appeal to beginners and those on a tight budget. On the other hand, Divi provides a more exclusive, premium experience, requiring payment for access to its features.

In terms of usability, Elementor is known for its user-friendly interface, making it a popular choice for those who prefer a smooth, straightforward design process. Divi, while also easy to use, offers a more in-depth customization experience, satisfying users who enjoy exploring various design options.

Performance-wise, both Elementor and Divi have their strengths and weaknesses, with no clear winner in this aspect. It is essential to evaluate these tools according to individual preferences and specific project requirements.

Ultimately, both Elementor and Divi are excellent WordPress page builders with distinct characteristics that cater to a broad range of users. The choice between the two depends on individual needs, preferences, and budget, making it vital for users to assess which tool aligns better with their particular requirements.

Frequently Asked Questions

Which builder offers better performance: Elementor or Divi?

Elementor and Divi both offer top-notch performance when it comes to building WordPress websites. While Elementor is known for its lightweight code and faster loading times, Divi has also made significant improvements in its performance over the years. The choice between these two ultimately depends on individual preferences, as both are capable of delivering excellent page speed and smooth functionality.

How do Divi and Elementor compare in terms of ease-of-use?

Ease-of-use is a critical factor when choosing a WordPress page builder. Both Elementor and Divi exhibit user-friendly interfaces and are very intuitive for beginners. Elementor provides a front-end live editing experience with a drag-and-drop interface that makes it easy for users to visualize changes. Divi, on the other hand, offers a similar visual builder but with slightly fewer customization options than Elementor.

What are the key features and differences between Elementor Pro and Divi?

Elementor Pro and Divi both offer an extensive range of features to build customizable websites. Some key differences between these two platforms include:

Elementor Pro has a live editing feature, which allows users to see changes in real-time as they build, while Divi utilizes a back-end builder with a live preview option.

Elementor Pro has a larger collection of pre-built templates and a more extensive library of widgets than Divi.

Elementor Pro provides more advanced compatibility with third-party add-ons, while Divi focuses on its own set of modules and tools.

How do Elementor and Divi support eCommerce, specifically WooCommerce?

Both Elementor and Divi support integration with WooCommerce, a popular e-commerce plugin for WordPress. Elementor offers a dedicated WooCommerce builder that allows users to design and customize online stores with ease. Divi also offers robust support for WooCommerce with predefined shop and product layouts, which can be further customized using Divi’s modules.

Which builder offers a more diverse selection of themes and templates: Elementor or Divi?

Elementor boasts a larger library of pre-built templates and themes compared to Divi. These templates cater to many different industries and purposes, providing users with numerous design options and a quicker starting point. However, Divi also offers a decent range of professionally designed templates that are suitable for various business niches.

How do the pricing plans of Elementor and Divi compare?

Elementor and Divi have distinct pricing structures, with Elementor Pro following a tiered plan (starting at $49/year for a single site) and Divi offering a single yearly plan ($89/year, for unlimited sites) or a one-time lifetime access plan ($249). The main difference is that Elementor’s pricing varies based on the number of websites the user plans to create, whereas Divi offers more flexibility for developers working on multiple projects.

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